
Brands We Love: Vera Bradley
May 20, 2022

In 1982, Barbara Bradley Baekgaard and Patricia Miller founded “Vera Bradley” in their hometown of Fort Wayne, Indiana. The company is named after Barbara’s mother, Vera. Story has it that the two friends were traveling together and realized the complete lack of color in luggage at the airport. Feminine luggage for women did not exist at the time. That’s when they began the first brand of women’s luggage, which evolved into the Vera Bradley empire that it is today.
The duo had the vision to “make the world a brighter place,” both in terms of style and empowering women in the community. When co-founders, Barbara and Patricia, lost a close friend to breast cancer, they began fundraising for breast cancer research in 1993. Since then, they have raised over 50 million dollars. The McGee Group oversees the prescription glasses division and donates a portion of proceeds to The Vera Bradley Foundation for Breast Cancer. Therefore, by supporting the Vera Bradley brand, you are also helping the efforts to find a cure. Several patterns have been designed to show awareness, hope, and support for those affected by breast cancer.
Weber Vision Care is an authorized retailer of Vera Bradley eyewear. Our collection is available online to view and try on virtually before you come check out our new display of fun Vera frames!
Resources:
https://verabradley.com/pages/about-us